10 Sports Tech Innovations to Watch from CES 2026

Trickshot is focused on bringing live sports moments into new digital environments by unlocking the value of 3D data. The company is building tools that allow clubs and rights holders to quickly turn key moments from live matches into interactive 3D experiences that can be distributed across social platforms, gaming environments, and fan-facing digital channels. By making 3D match data more accessible, Trickshot points toward new forms of fan-created content and monetization, while giving leagues and clubs a faster, more flexible way to extend the lifespan and reach of live moments beyond the broadcast.

Freecovery is focused on making recovery faster and more accessible for athletes through compact, clinically validated cooling technology. Its flagship product uses a push-button cooling system designed to deliver targeted cold therapy without the setup, facilities, or time commitment typically associated with recovery treatments. By compressing recovery into short, repeatable sessions that fit easily into an athlete’s daily routine, Freecovery addresses a growing demand for portable, evidence-backed tools that support muscle repair and reduce soreness without disrupting training schedules. The approach reflects a broader shift toward recovery solutions that are both performance-driven and easy to integrate into real-world athletic use.

Pi-Link offers a modular approach to speed measurement by transforming a smartphone into a radar-based training tool that connects directly via USB-C. The system uses built-in radar to capture ball speed and related performance data, displaying results in real time on the phone’s screen. By leveraging existing mobile hardware, PI Link reduces the need for standalone radar devices that have traditionally been expensive and limited to elite training environments, opening access to speed measurement tools for youth athletes, parents, and coaches who previously faced significant cost barriers.

Holovu is exploring how augmented reality can make sports spectating more interactive through smart glasses that support real-time visual annotations. The platform allows users to tag players, moments, and on-field action directly within their field of view, with those annotations shared instantly with others watching the same event. Designed to work for both in-venue spectators and remote viewers, Holovu adds a collaborative layer to live sports without interrupting the viewing experience.

By enabling shared context, filtered overlays, and crowd-sourced insights across live and broadcast environments, Holovu points toward a future where fans participate more actively in how games are experienced, discussed, and understood in real time.

SGLab is reimagining the golf club itself through G-Grip Pro, an intelligent club that integrates sensors, wireless charging, and AI directly into the grip to deliver real-time swing data. Rather than relying on external devices or post-session analysis, the system captures performance metrics during play, providing immediate feedback for both golfers and coaches. Recognized at CES for its innovation in fitness and sports, G-Grip reflects a broader shift toward embedding analytics directly into traditional equipment.

Founded by PGA Professional Eddie Cho, SGLab’s approach bridges coaching expertise with hardware-driven insight, pointing toward a future where golfers at all levels can access more precise, data-informed feedback without changing how or where they play.

Fitasy is focused on recovery-driven footwear, with its flagship product, the Stride, designed to support rest, comfort, and everyday movement. Built using 3D printing and a triple-layer lattice cushioning system, the Stride delivers lightweight support, shock absorption, and airflow that adapts to how the foot moves throughout the day.

At CES 2026, Fitasy announced the launch of a custom version of the Stride, enabled through an at-home foot scanning process that allows users to order a shoe tailored to their individual foot geometry. The company also previewed an upcoming recovery-focused Stride model, signaling continued momentum toward footwear designed specifically for post-training and recovery use.

PAIRFS is developing respiratory analysis technology designed to bring lab-grade physiological insight into real-world training environments. While most wearables focus on heart rate and movement, PAIRFS is targeting respiration by building its own gas sensor technology specifically suited for wearable use. The approach aims to make accurate breath analysis more accessible without the complexity typically associated with clinical testing.

Its first product, ZoneX, enables athletes to measure true physiological training zones through plug-and-play respiratory testing on stationary equipment or in outdoor settings. By simplifying how respiratory data is captured and analyzed, PAIRFS highlights an emerging opportunity to make endurance training more precise and individualized beyond traditional performance metrics.

BASTAT is an AI-powered sports video analysis platform that generates performance data directly from game footage, without relying on wearables or external sensors. Its computer vision technology is designed to work with lower-quality video sources, including smartphone and CCTV-style camera feeds, removing the need for professional broadcast equipment. This significantly lowers the barrier to entry for video-based performance analysis.

Built for amateur, youth, and competitive environments, the platform links recorded footage with searchable performance data, automated highlights, and scoreboard overlays. By making advanced video analysis possible using existing camera infrastructure, BASTAT points toward a more accessible and scalable future for data-driven coaching and competition analysis.

PointFit is developing non-invasive biochemical sensing for athletes, with a focus on continuous lactate monitoring. Its PF Sweat Patch uses sweat analysis to measure lactate levels in real time, eliminating the need for blood samples or lab-based testing. Recognized by the CES 2026 Innovation Awards, the patch reflects growing interest in wearable technologies that move beyond motion and heart rate to capture deeper physiological signals during training.

By enabling continuous lactate tracking through a lightweight, wearable form factor, PointFit points toward more accessible ways for athletes and coaches to understand fatigue, training intensity, and recovery in real-world environments rather than controlled testing settings.

Edge Sound Research is building what it describes as the first intelligent audio infrastructure for sports and live events. Its technology spans two core platforms: Embodied Sound, which turns physical surfaces into speakerless sound emitters through vibration, and Virtual Sound Engine, a system that uses object tracking and AI to isolate, enhance, and remix individual audio elements in real time. Together, these technologies move audio from a single mixed feed toward distinct, controllable sound objects.

Initially developed to create more immersive in-venue fan experiences, Edge’s technology is now being applied to broadcast and production environments, where leagues and media partners are testing new ways to capture cleaner, more precise audio without relying on microphones attached to players. By enabling individualized audio layers across live and replay workflows, Edge points toward a future where sound becomes as dynamic, personalized, and data-driven as video.