10 Sports Tech Companies to Watch from CES 2025

Another CES is in the books, and Sports Tech HQ was on the ground in Las Vegas last week to uncover the latest innovations shaping the future of sports. The event once again delivered an impressive array of cutting-edge advancements, reinforcing its reputation as the go-to hub for technological breakthroughs in the industry. With so many exciting developments, it was a challenge to narrow down our top picks, but we’ve compiled a list of ten standout companies that left a lasting impression on us. Organized alphabetically for easy navigation, each of these companies is pushing the boundaries of sports tech in unique and groundbreaking ways.

01

Alpha Beats

Eindhoven, Netherlands

Winner of a CES Innovation Award, Alpha Beats is revolutionizing mental resilience, focus, and recovery for top athletes. Using patented software that combines curated music with neurofeedback technology, the company enables users to enter states of recovery, relaxation, focus, and flow. By seamlessly integrating neuroscience with entertainment, Alpha Beats helps athletes maintain peak mental performance while reducing stress and enhancing overall well-being. Their innovative approach positions them as a leader in mental training for sports.

02

Boardrop

Colorado, USA

Boardrop is where traditional board sports collide with cutting-edge gaming technology, creating a thrilling and dynamic experience for athletes and enthusiasts alike. Their smart boards are packed with advanced sensors that track every trick, jump, and carve, delivering real-time performance analytics and integration with gaming platforms. Imagine a snowboard or skateboard that doubles as both a training tool and a game controller—that’s the magic of Boardrop. Whether you’re participating in virtual snowboarding events, honing skateboarding skills, or competing against friends, this platform redefines what’s possible in the world of board sports. Even better, Boardrop fosters a community where users can share progress, compete in challenges, and connect over a shared passion for action sports. It’s more than just tech; it’s a movement to unite fitness, fun, and innovation.

03

Davinci Wearables

Indiana, USA

Founded by ex Apple and Lyft technologist Christy Fernandez-Cull, Davinci Wearables specializes in AI-powered wearable technology tailored to female athletes. Their sensors deliver personalized health and fitness recommendations, addressing a significant gap in women’s sports science and innovation. The wearables monitor key metrics such as hydration, fatigue, and performance trends, offering insights that empower athletes to make informed decisions about their training and recovery. Davinci Wearables is setting a new standard for inclusivity in sports technology.

04

DeepSleep

Amsterdam, Netherlands

DeepSleep is bringing neuroscience straight to your bedroom with its game-changing sleep technology. By adapting to your unique brainwaves in real time, their system enhances NREM sleep—the stage of sleep essential for recovery. Imagine real-time EEG monitoring that doesn’t just watch but actively works to stabilize and deepen your sleep. The result? Better physical recovery, sharper mental clarity, and greater emotional resilience. For athletes looking to recover like champions or anyone desperate for a good night’s rest, DeepSleep offers a revolutionary alternative to traditional sleep aids. With millions battling sleep disorders, this Dutch innovation could completely reshape how we think about recovery and rest.

05

Fitasy

Indiana, USA

Based in Carmel, Indiana, Fitasy is redefining footwear with AI-driven customization. By using a smartphone to capture precise foot data, their technology creates shoes tailored to each individual’s biomechanical needs. This innovation not only enhances performance but also supports long-term health and injury prevention. Fitasy’s approach bridges the gap between comfort and high performance, offering solutions for athletes and casual users alike. Their commitment to accessible customization could make them a household name in the sports and wellness markets.

06

Huupe

California, USA

Huupe brings a whole new level of interactivity to basketball. Their LED backboard connects players through virtual games, interactive training, and live competitions. Whether playing in-person or virtually, Huupe is revolutionizing how basketball enthusiasts engage with the sport. The backboard also features coaching tools and analytics that help players refine their skills while having fun. With its innovative blend of technology and gameplay, Huupe is a must-have for basketball lovers seeking a dynamic and engaging experience.

07

Indy Autonomous Challenge

Indiana, USA

Making history at CES 2025, the Indy Autonomous Challenge showcased the first-ever successful multi-car autonomous race. Held at the Las Vegas Motor Speedway, the event demonstrated the incredible advancements in AI-driven high-speed racing. The race featured four autonomous vehicles competing head-to-head, showcasing sophisticated AI systems capable of managing extreme speeds and complex maneuvers. This milestone in physical AI could have far-reaching implications for autonomous systems across industries, from transportation to logistics, as well as new frontiers in competitive racing.

08

Neoja

Beit Shemesh, Israel

Neoja blends sports and entertainment with their immersive basketball courts. Equipped with projectors, sensors, and cameras, the courts deliver real-time stats and stunning visuals, creating an unparalleled interactive experience. Players can track performance, engage in skill-building exercises, and enjoy a gaming-like environment that brings a futuristic edge to traditional basketball. Neoja’s innovation not only enhances athletic training but also introduces a social and entertainment element that appeals to a wide range of users.

09

Pointfit

Hong Kong, Hong Kong

Hong Kong-based Pointfit is developing a non-invasive skin patch that tracks athlete vitals through sweat. By replacing traditional blood tests with continuous, real-time biochemical monitoring, this wearable technology promises to revolutionize sports health and performance metrics. The skin patch measures hydration, glucose levels, and other key biomarkers, providing athletes with actionable insights to optimize their training and recovery. Pointfit’s innovative approach offers a glimpse into the future of non-invasive health monitoring.

10

Wearm.Ai

Enschede, Netherlands

Built on years of sports research and biomechanics, Wear.mi offers real-time motion and muscle analysis for runners. Their wearable sensors and AI-powered coaching tools provide actionable insights into running form, enabling smarter and stronger performance for athletes of all levels. The system identifies inefficiencies in stride and suggests adjustments to reduce injury risk and improve endurance. Wear.mi’s cutting-edge technology is democratizing advanced sports analytics, making it accessible to casual and professional runners alike.

Posted by

STHQ Staff

Date

Jan 13 2025

Posted in
  • Staff News

Share