Moment Led Marketing Pioneer Data Skrive Taps Indiana’s Sports Tech Ecosystem for Growth

In sports, timing isn’t everything; it’s the only thing. Data Skrive, the pioneer of Moment Led Marketing, today announced its membership in the Sports Tech HQ Collective, joining more than 40 innovators shaping the future of fan engagement through Indiana’s rapidly growing sports tech ecosystem.

Most marketing systems rely on historical behavior, segmenting fans by what they clicked, watched, or purchased days or weeks ago. But in sports, attention spikes now. Casual fans are often overlooked, not because they lack interest, but because traditional data models don’t capture them. Data Skrive helps brands close that gap by turning real-time sports moments into instant, personalized outreach across owned channels: email, app, web, and push.

“Moment Led Marketing flips the model. Instead of waiting for fans to engage, we help brands lead with relevance, delivering personalized messages the moment attention spikes, not after,” says Brad Weitz, CEO of Data Skrive. 

“Joining the Sports Tech HQ Collective gives us a front-row seat to one of the most vibrant sports innovation hubs in the country. We’re thrilled to collaborate with Indiana’s forward-thinking sports ecosystem, from pro teams and startups to academic partners, to keep pushing the boundaries of what AI and automation can achieve in fan engagement.”

For sportsbooks, teams, broadcasters, and leagues, sustainable growth stems from reactivating casual fans, rather than just targeting superfans or recent users. Data Skrive empowers brands to:

• Trigger campaigns based on what’s happening now, not just what happened before

• Eliminate content production bottlenecks and break through the noise in real time

• Activate personalized content across CRM, CDP, CEP, and CMS platforms instantly

Sports Tech HQ is driving Indiana’s growth as a sports tech hub by attracting cutting-edge companies and bridging the gap between industry and academia. Data Skrive’s addition highlights the state’s rising role in advancing AI-powered fan engagement strategies, from youth leagues to major pro sports.

“Data Skrive’s AI-powered approach to storytelling and real-time engagement is pushing fan experiences forward in meaningful ways,” says Jeffrey Hintz, Executive Director of Sports Tech HQ. We’re proud to welcome them into our community and look forward to supporting their continued growth and impact.”

ABOUT DATA SKRIVE
Data Skrive is the leader in Moment Led Marketing, a breakthrough approach to fan engagement that turns real-time sports signals into personalized outreach across owned channels. Trusted by top sportsbooks, media brands, and teams, the Data Skrive platform integrates directly into CRM, CDP, and CEP systems to activate content in seconds; no engineering lift, no lag, and no missed moments. Learn more at www.dataskrive.com.

ABOUT SPORTS TECH HQ
Sports Tech HQ is a nonprofit organization fueling Indiana’s transformation into a global hub for sports technology. Home to a world-class sports infrastructure, Indiana provides the foundation for entrepreneurs to advance innovations that elevate the game for fans, athletes, and teams. Sports Tech HQ attracts companies from around the world to join its collective, positioning them at the forefront of an industry projected to reach $100 billion by 2030. Discover how these companies are driving the future of sports through Indiana’s robust ecosystem of partners at sthq.org.