On this episode of the Sports Tech HQ Podcast, Jeff Hintz sits down with Sinead Hosey and Trev Keane, co-founders of Feenix Group, a fast-growing agency redefining how brands, sports properties, and IP connect with the next generation of fans through gaming.

Gaming isn’t just entertainment anymore; it’s social, cultural, and commercial. With platforms like Roblox and Fortnite functioning as digital social hubs, Feenix Group helps brands show up authentically where Gen Z and Gen Alpha spend their time.

In this conversation, you’ll discover:

• Why Roblox is the new social media for future fans
• How brands like Paddington and global sports IP are building in-game experiences
• The opportunity for sports teams to monetize global fan bases beyond stadium capacity
• Why gaming and sports aren’t competing; they’re converging
• How Feenix is building female-focused sports ecosystems inside gaming

From studio development to talent representation and digital collectibles, Sinead and Trev share how their three-pillar model (talent, marketing, and game development) creates a 360° solution for brands entering gaming.

If you care about the future of sports fandom, youth engagement, and gaming innovation, this episode is a must-watch.