Dubbed the “NFL RedZone for racket sports,” Cracked Rackets is transforming tennis coverage through remote production, AI-powered tools, and cost-efficient broadcasting that makes high-level competition accessible to schools, conferences, families, and fans everywhere.

From bootstrapping the company in 2017 to securing distribution across the Power 4 conferences and ESPN+, Dalton shares:

• How Cross-Court Cast software lowers production costs without sacrificing quality
• Why remote broadcasting is reshaping live sports coverage
• The role of AI in graphics, scoring integration, and replay
• Expansion plans into pickleball and padel 5. Lessons learned building a sports tech startup — while working full-time as an attorney

This conversation explores how passion, technology, and smart partnerships are democratizing sports media, starting with tennis and expanding across the racket sports landscape.