Sport Endorse picks Indianapolis for its U.S. headquarters and joins the Sports Tech HQ Collective

INDIANAPOLIS, Ind. – Sport Endorse, an Ireland-headquartered sports sponsorship platform that connects brands with more than 9,000 athletes worldwide, today announced plans to establish its U.S. headquarters in Indianapolis and join the Sports Tech HQ Collective. Sport Endorse joins a network of more than 50 sports tech companies building from Indiana’s sports ecosystem.

Founded in 2018 by Trevor Twamley and Declan Bourke, Sport Endorse gives brands a single place to discover, evaluate, and manage endorsement partnerships with athletes across 280 sporting disciplines. Brands including Puma, Red Bull, PwC, and Kellogg’s have run athlete campaigns through the platform, while athletes manage their deals and payments through the Sport Endorse app. The platform also gives sports agencies tools to manage sponsorship deals across their rosters and connects brands with athlete ambassadors for campaigns and appearances.

“Sport Endorse connects brands and athletes at a scale few platforms can match, and they chose the heart of American college sports to grow in the U.S.,” said Jeff Hintz, Executive Director of Sports Tech HQ. “Indiana’s infrastructure and collegiate sports economy give them a strong foundation, and we couldn’t be happier to welcome them to the Collective.”

The move places Sport Endorse in one of the country’s fastest-rising sports markets. Sports Business Journal ranked Indianapolis the No. 3 sports business city in the United States in 2026, and the city is home to the headquarters of both the NCAA and the National Federation of State High School Associations, the governing bodies for college and high school athletics. As name, image, and likeness (NIL) rules continue to open new opportunities for athletes, Sport Endorse plans to grow its U.S. roster and build an Indiana-based team from that base.

“Joining the Sports Tech HQ Collective is a game-changing moment for Sport Endorse. Indiana has become the crossroads of sports and technology, and the chance to stand alongside more than 50 of the industry’s most innovative companies is an incredible opportunity. Our mission has always been to connect brands and athletes at scale, across more than 85 countries and 280 sports, and the U.S. is the most exciting market in the world for that vision as NIL reshapes collegiate athletics. With Sports Tech HQ in our corner, we’re ready to accelerate. We’re all in,” said Trevor Twamley, CEO and Co-Founder of Sport Endorse.

About Sport Endorse

Sport Endorse is a global technology platform connecting brands and agencies with athletes for sponsorship, endorsement and content partnerships. Headquartered in Dublin, Ireland, with US operations based in Indianapolis, Sport Endorse provides access to athletes across more than 85 countries and 280 sports and disciplines – from collegiate athletes and Olympic medallists to established professionals and emerging talent. By bringing athlete discovery, communication, campaign management and payments into one platform, Sport Endorse makes partnerships faster to activate, simpler to manage and more transparent for everyone involved. The company is expanding across the United States, with a particular focus on the collegiate NIL market. For more information, visit sportendorse.com.

About Sports Tech HQ

Sports Tech HQ is a nonprofit organization fueling Indiana’s transformation into a global hub for sports technology. Home to a world-class sports infrastructure, Indiana provides the foundation for entrepreneurs to advance innovations that elevate the game for fans, athletes, and teams. Sports Tech HQ attracts companies from around the world to join its collective, positioning them at the forefront of an industry projected to reach $100 billion by 2030.