Founder Spotlight: Jason Burchard

Unifying Creator Intelligence with RootNote

In an era where individual content creators rival traditional media in influence, Jason Burchard has built RootNote to solve one of the space’s thorniest challenges: fragmented data.

As CEO and co‑founder, Jason’s journey from consultant and venture investor to SaaS entrepreneur reflects his belief that every creator—and every brand—deserves intuitive, business‑grade insights without a data‑science degree.

Jason began his career in consulting and social‑impact venture capital. Meanwhile, his brother Jeremy thrived as a musician and digital journalist, wrestling with scattered social, commerce, and email metrics. 

During the pandemic, the brothers realized that neither startups nor agencies offered a unified solution for consolidating content performance and monetization data. RootNote was born: a straightforward “consumer layer” of business intelligence where creators, teams, and agencies can sync YouTube, Instagram, TikTok, ecommerce, newsletters, and more into a single dashboard.

Although RootNote serves any digital brand, Jason recognized sports as the ideal testing ground. The recent NIL revolution has hurled college and pro athletes into the influencer economy, while leagues like the WNBA, PLL, and emerging hockey franchises lean heavily on social engagement.

Through Techstars Sports Indianapolis, RootNote connected with executives, broadcasters, and front offices who urgently needed cross‑platform analytics. By piloting with teams such as the Indianapolis Colts, RootNote helped them quantify how mascot content, podcast clips, and player spotlights each drive fan engagement, transforming raw metrics into actionable growth strategies.

RootNote’s platform goes beyond aggregation. It offers comparative benchmarking—whether you’re a mid-major’s social manager tracking your entire roster, or a new franchise gauging how your launch social channels match established competitors. Brands can model potential ROI, balancing earned‑media value against sponsorship spend, and refine campaigns on the fly. For individual creators, RootNote turns countless login credentials into a unified feed of insights, freeing them to focus on storytelling rather than dashboard juggling.

Jason envisions a future in which RootNote’s predictive analytics guides content strategy as easily as GPS directs a road trip. By layering descriptive, diagnostic, and prescriptive AI models atop its unified data, the platform will recommend the next best action, whether that’s doubling down on short‑form video for golf enthusiasts or tailoring an email drip for a mascot’s community outreach. 

As the influencer economy matures and new sports and entertainment verticals emerge, RootNote aims to be the foundational chord—the “root note”—that ties every digital story to clear, data‑driven outcomes.

Hear the whole story on the STHQ Podcast.

Stay tuned for more founder spotlights as we illuminate the minds driving sports technology forward—one data point at a time.