Reimagining the Future of Sports: TEDSports and the Sports Tech HQ Zone

ai.io is democratizing talent discovery with their AI-powered scouting tools. Their TEDSports activation let attendees step into the shoes of a prospect, running through AI-driven assessments that measure athletic performance in real time. It highlighted how technology can level the playing field for athletes everywhere, not just those in elite programs.

Few things capture Indiana’s sports spirit like racing. Dallara and AK Esports brought this to life with an immersive esports experience that let attendees feel the thrill of motorsports in a whole new way. By blending simulation with competition, their activation showcased the intersection of tradition and technology at the heart of Indiana’s sports identity.

Ekkobar took attendees deep into the world of social data with a powerful message: stop relying on old-school analytics. By mining the vast and chaotic world of social media, Ekkobar provides conversational solutions that deliver today’s answers, not yesterday’s data. Their intelligent, searchable database helps organizations find the right talent for campaigns, measure ROI with unmatched depth, monitor influencers, and uncover the who, what, and why behind online conversations. For brands, leagues, and sponsors, the promise was clear: replace gut feelings with data-backed, context-aware decisions.

Fanbase’s activation showed how clubs outside the top 1% can punch above their weight with smarter fan engagement. Attendees explored their all-in-one SaaS platform, where teams can sell tickets and memberships, automate match-day operations, and connect with fans through a branded mobile app. With 200+ clubs in the UK already on board and new U.S. partners like the Ivy League, Atlantic 10, and Penn, their booth made it clear how Fanbase is reshaping the playbook for fan connection and revenue growth

Fitasy is rethinking footwear from the ground up. At TEDSports, attendees experienced how their 3D-printed, custom-fit shoes are built to match every stride and every foot—breaking away from the one-size-fits-all approach. Their demo allowed visitors to see the potential of hyper-personalized performance gear that’s both sustainable and accessible.

Ganance wowed attendees with a sleek, practical solution: turning any watch into a smartwatch. Their modular health wearable attaches to your favorite watch, allowing you to keep your health data without compromising your personal style. By bridging functionality and fashion, Ganance demonstrated how everyday accessories can deliver powerful health insights in ways that are both subtle and stylish.

MN8 brought the science of recovery to life with their far-infrared biotech technology, designed to improve circulation, reduce inflammation, and accelerate muscle recovery. Attendees learned how their bioceramics-based solutions—backed by 30+ patents and rigorous scientific validation—are redefining what’s possible in athlete wellness. With a team that includes PhDs and proven entrepreneurs, MN8’s booth showcased how cutting-edge biotech can help athletes extend careers, boost endurance, and improve quality of life on and off the field.