STHQ Founder Spotlight: Alex Ocampo & Ganance

In the ever-evolving world of sports technology, innovative thinkers and trailblazers redefine what’s possible. Today, we shine our spotlight on Alex Ocampo, the co-founder and CEO of Ganance. Alex is on a mission to merge the best of classic style and cutting-edge technology, transforming any traditional watch into a smart, data-driven companion.

Alex’s path to entrepreneurship is rooted in a strong drive for innovation and personal expression. Although he grew up in Chicago, his academic journey led him to Tufts University in Boston, where he majored in economics with a focus on entrepreneurial leadership—a decision that laid the foundation for his future endeavors.

After college, Alex joined IBM, where he played a key role in projects that highlighted the transformative potential of artificial intelligence. Working on IBM’s Watson project, he experienced firsthand how innovation could be fostered in a dynamic, startup-like environment, even within a large corporation. His time at IBM honed his skills in product management and customer-focused innovation, setting the stage for his transition into the startup world.

The seed for Ganance was planted by a personal challenge: Alex had a deep appreciation for a cherished watch that was gifted to him by his brother, yet he also loved the data and insights provided by fitness trackers. 

Frustrated by the need to choose between style and functionality, he envisioned a product that could deliver both. Early experiments—ranging from repurposing components from other wearables to handcrafted prototypes—validated his concept. By engaging with everyday users and asking simple, direct questions about their wearable needs, Alex confirmed there was real demand for a solution that bridged this gap.

With a clear vision in place, Alex set out to create Ganance. The company’s flagship product attaches a thin, modular technology to any traditional watch, seamlessly infusing classic design with smart functionality. By enabling features such as health tracking, call notifications, and media control, Ganance appeals not only to tech enthusiasts but also to those who value timeless style.   

Transitioning from the structured environment at IBM to a startup mindset wasn’t without its challenges. Key milestones—such as establishing connections at MHUB, Chicago’s premier hardware innovation space, and leveraging support from accelerator programs like Tech Stars—provided the necessary momentum. These experiences paved the way for vital partnerships with major fashion and watch brands, further solidifying Ganance’s market presence. 

Looking forward, Alex envisions Ganance becoming the one indispensable wearable accessory—a platform that allows users to carry their personal stories without compromising on technology or style. His goal is to create a versatile device that adapts to various lifestyles, seamlessly integrating with multiple use cases ranging from health tracking to enhancing everyday interactions with smart devices.

Empowering Future Innovators
Beyond his work at Ganance, Alex is deeply committed to giving back to the entrepreneurial community. As an educator at his alma mater, Tufts, he leads a course called Paths to Entrepreneurship, where he demystifies the journey of launching a startup. Through candid discussions of his own experiences—celebrating wins, navigating setbacks, and sharing practical insights—Alex inspires students to chart their unique paths and embrace the challenges of innovation.

“Knowing yourself is key to entrepreneurship, and that only comes from doing the internal work,” says Alex. “You have your values, strengths, passions, and needs, and know how to leverage them to push you through the difficult times you will encounter while building anything meaningful. You have to really love what you do.”

As Ganance continues to evolve, Alex’s story serves as inspiration for entrepreneurs who believe in pushing the boundaries of what’s possible in sports tech and beyond. Preorder your Ganance Heir today and join the next wave of wearables—where style, substance, and data live on your wrist, seamlessly.

Hear the full story below on the STHQ Podcast

Stay tuned for more founder spotlights as we explore the visionary minds reshaping the world of sports technology—one innovative breakthrough at a time.