infoSentience: 250 Million AI-Generated Stories—and Counting

Sports Tech HQ Collective company, infoSentience, has been turning raw data into engaging stories since 2011, starting with a single idea: give fantasy football players personalized narratives similar to real sports coverage. Founder and CEO Steve Wasick was a law student at Northwestern when he realized there was no easy way to track and celebrate his fantasy team the way fans follow professional leagues. He spent nine months developing his initial AI system, landed his first deal with CBS Sports, and never looked back.

Today, infoSentience’s proprietary, non-probabilistic AI framework powers everything from fantasy sports recaps to commodities reports. Their technology, built upon years of trial and error (seven major rebuilds, to be precise), excels at generating reliable insights at scale, free from “hallucinations” or inaccuracies. Trusted by industry leaders like CBS Sports, MaxPreps, and the Chicago Mercantile Exchange, infoSentience ensures that data is not just processed but turned into meaningful, personal narratives for each end user.

Recently, infoSentience celebrated a remarkable landmark: topping 250 million AI-generated reports. These pieces range from market updates for traders to in-depth recaps of high school sporting events. This approach complements rather than replaces traditional journalism—shining a spotlight on athletes, teams, and stories that might otherwise be overlooked.

A particular highlight has been the company’s work with MaxPreps, a leading source for high school sports coverage. By producing more than 1.3 million articles last year for girls’ sporting events alone, infoSentience’s technology ensures that underrepresented stories get the recognition they deserve. The team’s ongoing mission remains the same: to deliver accurate, high-quality narratives that empower athletes, inform fans, and broaden the horizons of what AI can achieve in sports and beyond.