Ekkobar Establishes Indiana Presence and Joins Sports Tech HQ Collective

Ekkobar, a cutting-edge company specializing in revolutionary data analytics and “Authenticity in AI,” today announced that it will establish a presence in Indiana and join the Sports Tech HQ (STHQ) Collective of over 40 sports technology companies. In a remarkable achievement announced in February, Ekkobar was selected as one of only 10 companies worldwide for Comcast NBCUniversal SportsTech’s prestigious program—from among 1,600 applicants. This recognition underscores Ekkobar’s innovative approach and commitment to excellence as it extends its pioneering solutions to the sports and entertainment industry right here in the Hoosier State.

“As AI continues to shape the future of sports technology, Ekkobar has identified a unique niche that complements Indiana’s flourishing sports and tech ecosystem,” says Jeffrey Hintz, Executive Director of Sports Tech HQ. “We are excited to welcome them to the STHQ Collective and look forward to seeing how their data-driven insights and innovative solutions help fuel the next generation of sports technology.”

Founded by industry veterans who have built and sold multiple successful ventures, Ekkobar’s team is known for Scenechronize, Hollywood’s most widely used production management system for scripted TV shows and films. Their proven ability to build, market, and support scalable technology solutions for major entertainment players—including HBO, Disney, CBS, NBC/Universal, and Sony Pictures Entertainment—forms the foundation for Ekkobar’s next chapter in Indiana’s sports tech arena.

Ekkobar’s approach is grounded in three guiding data principles:

• Ingest as close to 100% of the data as possible to gain true insight at the population level.
• Rebuild conversations as three-dimensional networks to capture context and relationships within the data.
• Recognize that value comes from the question—following the principle that informed queries lead to actionable insights.

The company’s “Authenticity in AI” mission ensures that automated insights reflect genuine, truth-based information, free from human bias or “hallucinations.” Through its D.N.A. decision framework (Discover, Navigate, Act), Ekkobar empowers organizations to better understand digital echoes, helping them interpret and influence evolving narratives, mitigate risk, and harness market and revenue opportunities.

“Establishing a business presence in Indiana and becoming part of the STHQ Collective is a milestone for Ekkobar,” says Rhys Ryan, CEO & Co-Founder of Ekkobar. “We’re excited to immerse ourselves in Indiana’s vibrant sports and technology ecosystem, collaborate with local partners, and leverage our AI-driven Social Decision Intelligence™ platform  to elevate decision-making and fan engagement in the sports industry.”

ABOUT EKKOBAR
Ekkobar is the DNA behind Social Decision Intelligence™, a revolutionary platform for understanding social media beyond mere statistics, enabling brands to act on decisions with unprecedented confidence and clarity.  By leveraging revolutionary AI, Ekkobar transforms the largest data set in the world, social media, into clear, data-driven answers for brands to win at the bottom line, mitigate risk, vet and safeguard reputations, shape narratives, and increase profitability.  Trusted by industry leaders and selected by Comcast NBCUniversal SportsTech as one of ten worldwide companies for its 2025 program, Ekkobar’s self-serve solutions are essential to navigating a world where perception is everything—fragile, fleeting, and often beyond control.  Protect your legacy and grow your dynasty with Ekkobar.  To learn more about Ekkobar and how we’re spearheading Social Decision Intelligence™, visit www.ekkobar.ai and follow us on X/Twitter and LinkedIn.

ABOUT SPORTS TECH HQ
Sports Tech HQ is a nonprofit organization fueling Indiana’s transformation into a global hub for sports technology. Home to a world-class sports infrastructure, Indiana provides the foundation for entrepreneurs to advance innovations that elevate the game for fans, athletes, and teams. Sports Tech HQ attracts companies from around the world to join its collective, positioning them at the forefront of an industry projected to reach $100 billion by 2030. Discover how these companies are driving the future of sports through Indiana’s robust ecosystem of partners at sthq.org.