Attend Expands to Indiana, Joining Sports Tech HQ Collective

Attend, a leading customizable ticketing technology platform, announced a strategic partnership with Sports Tech HQ (STHQ) today to accelerate its growth and innovation. By joining the STHQ Collective and expanding its headquarters to Indiana, Attend gains access to the state’s thriving sports ecosystem. 

Attend’s platform empowers sports teams, entertainment organizations, and world-class venues to engage the next generation of fans with flexible ticketing programs. These include subscription, flex plan, student, last-minute, seat upgrade, credit-based premium, and suite programs. 

“Indiana has established itself as the leader in sports technology in the United States. We are thrilled to partner with Sports Tech HQ and leverage the resources and connections available to us,” says Aaron Holland, CEO at Attend. “By moving our business into Indiana, we’ll be able to accelerate our growth, expand our market reach, and continue to deliver innovative solutions to our clients.” 

Attend is the latest addition to Sports Tech HQ’s growing roster of 40+ game-changing companies. As a member of the STHQ Collective, Attend joins a growing community of entrepreneurs shaping the future of the $100B sports technology industry. 

“Attend is a perfect fit for the STHQ collective,” says Jeffrey Hintz, Executive Director of Sports Tech HQ. “Their innovative approach to ticketing and fan engagement aligns with our mission to drive innovation in the sports industry. We’re excited to support their growth and help them achieve their goals.”

The Indiana Economic Development Corporation (IEDC) partners with STHQ to support innovative companies like Attend. By providing resources and economic incentives, the IEDC helps these businesses establish a strong foothold in Indiana’s growing sports tech industry. 

“Attend’s forward-thinking approach to fan engagement captures the innovative spirit powering Indiana’s sports tech community,” says David Watkins, Senior Vice President of Entrepreneurship & Small Business at the IEDC. “With Sports Tech HQ, we look forward to fueling Attend’s expansion, creating local jobs, and building our state’s reputation as a global leader in sports technology.” 

Attend has a proven track record of success, having delivered over $100M in ticket inventory for major sports leagues and venues across North America. By expanding into Indiana, Attend plans to revolutionize the way fans experience live events and help local teams and venues thrive in the digital age. 

ABOUT ATTEND
Attend (formerly Season Share) is a customizable ticketing technology platform that helps sports teams, entertainment organizations, and world-class venues make the thrill of live entertainment more accessible to the next generation of fans. Attend captures the essence of connection, bringing people, moments, and memories together under one platform, moving the live events category forward for the next generation of fans. Attend’s suite of student, last-minute, seat upgrade, subscription, flex plan, credit-based premium, and suite solutions drive younger audiences to venues, boosting both revenue and attendance. Attend has delivered over $100M in ticket inventory for the biggest venues in North America, including multiple MLB, NFL, NHL, NBA, MLS, and NCAA teams.

ABOUT SPORTS TECH HQ
Sports Tech HQ is a nonprofit organization fueling Indiana’s transformation into a global hub for sports technology. Home to a world-class sports infrastructure, Indiana provides the foundation for entrepreneurs to advance innovations that elevate the game for fans, athletes, and teams. Sports Tech HQ attracts companies from around the world to join its collective, positioning them at the forefront of an industry projected to reach $100 billion by 2030. Discover how these companies are driving the future of sports through Indiana’s robust ecosystem of partners at sthq.org.