Sports Tech HQ Named Official Innovation Partner of Marvella
Indianapolis, IN (February 5, 2025) —Marvella, the country’s first-ever sports and leadership complex designed specifically for female athletes, announces a partnership with Sports Tech HQ (STHQ), a nonprofit fueling Indiana’s transformation into a global hub for sports technology. STHQ will serve as Marvella’s Innovation Partner, bringing next-generation technology solutions to support Marvella’s mission of empowering women through sports, wellness, nutrition, fitness, leadership, and character development. The partnership announcement coincided perfectly with National Girls & Women in Sports Day on February 5, which celebrates the achievements of girls and women in sports and recognizes the importance of equal opportunities in athletics.
As part of this partnership, STHQ will leverage its Collective of sports tech companies and vet potential partners, allowing Marvella to focus on its core goal of enhancing facility operations and delivering world-class experiences for athletes and their families. STHQ will help identify and integrate innovations that address three core areas:
- Advanced Training Facilities – Cutting-edge equipment for strength, conditioning, and recovery, designed with female athletes in mind.
- Holistic Physical & Mental Health Support – Health and wellness solutions including injury and disease prevention, nutrition counseling, and mental health services.
- Educational Enrichment – Tools that foster leadership, career development, and ongoing learning—particularly through Marvella’s Revolutionary Media Center, which features a dedicated creation studio for athletes.
“Sports Tech HQ is proud to partner with Marvella to propel Indiana’s journey toward becoming a global hub for sports tech,” says Jeffrey Hintz, Executive Director of Sports Tech HQ. “This collaboration not only expands real-world opportunities for sports tech companies and founders but also reinvents the athletic experience for Marvella’s young female athletes—proving that innovation and empowerment can thrive hand in hand.”
“Marvella is committed to empowering women and driving change in the sports world,” says Allison Barber, PhD, Executive Leader and Chair of the Marvella Foundation, and former president of the Indiana Fever. “Through Sports Tech HQ’s dynamic collective of innovators and partners, we can harness technology to strengthen our mission, empower future female leaders, and build an environment that nurtures both athletic and personal success.”
Allison Barber joined the Sports Tech HQ Podcast to discuss the future of women’s sports and how sports technology will be crucial to Marvella’s foundation. Catch the full conversation on the Sports Tech HQ Podcast here.
First announced in November of 2024, Marvella will serve as a destination hub, partnering with Fair Oaks Farms to offer a sports-centric, family-friendly experience in northwest Indiana. The initial facility will feature a 300,000 sq. ft. facility with 16 courts and fields, designed to support basketball, volleyball, flag football, lacrosse, and soccer. Future phases will add outdoor fields, a health and wellness center, a museum, and a multi-purpose arena. Athletes will benefit from holistic development, with programming focused on leadership, mental health, fitness, and nutrition. Construction is set to begin in the Spring of 2025 with completion set for the Summer of 2026.
ABOUT SPORTS TECH HQ
Sports Tech HQ is a nonprofit organization fueling Indiana’s transformation into a global hub for sports technology. Home to a world-class sports infrastructure, Indiana provides the foundation for entrepreneurs to advance innovations that elevate the game for fans, athletes, and teams. Sports Tech HQ attracts companies from around the world to join its collective, positioning them at the forefront of an industry projected to reach $100 billion by 2030. Discover how these companies are driving the future of sports through Indiana’s robust ecosystem of partners at www.sthq.org.
ABOUT MARVELLA
Marvella is the country’s first-ever sports and leadership complex designed and dedicated primarily to the needs of young female athletes. With a best-in-quality commitment, Marvella provides teams, individual athletes, and families with a unique sports-based experience that combines safe athletic, educational, and entertainment programming. By molding values, character, and resilience, Marvella stands at the forefront of empowering women to excel on and off the field. For details on Marvella’s mission, leadership, and programming, visit www.marvellasports.com.
STHQ Staff
Feb 5 2025
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Ecosystem News