Fishbuddy Casts its Line into Indiana, 37th Company to join STHQ Collective
Fishbuddy, the app revolutionizing sustainable fishing through technology, announced it has joined the Sports Tech HQ (STHQ) Collective and selected Indiana as the location for its U.S. headquarters.
Born from the passion and expertise of award-winning Norwegian fisherman Asgeir Alvestad, who spent over 20,000 hours fishing before the age of twenty, Fishbuddy is redefining recreational fishing with its innovative use of AI, AR, advanced algorithms, and satellite data. With over 850,000 downloads and rapid growth in Europe, Fishbuddy is expanding its presence in North America and beyond.
Fresh off its participation in the Techstars Sports Accelerator and a compelling pitch by founder and CEO Trond Are Gjone at Techstars Demo Day, Fishbuddy continues to disrupt the fishing industry with its dual focus on empowering anglers and supporting sustainable fishing practices.
“Fishbuddy is not just another fishing app,” says Gjone. “Our platform leverages advanced technology to help recreational fishers discover the best locations and analyze their catches while also delivering enterprise solutions, like real-time population data and compliance tools for the likes of the Norwegian Coast Guard. Joining the Sports Tech HQ Collective provides us with a unique opportunity to further our mission within a new sports tech ecosystem.”
Launched as Fiskher in Norway in 2020, Fishbuddy quickly expanded to Denmark, Sweden, and Germany and topped the charts on the App Store and Google Play. With over 130,000 fishing spots across five countries, innovative AR/AI measurement tools, and real-time data capabilities, Fishbuddy stands apart from competitors as a comprehensive solution for recreational and enterprise fishing needs.
Sports Tech HQ attracts companies from around the world to join its Collective, positioning entrepreneurs at the forefront of an industry projected to reach $100B by 2030. Fishbuddy marks the 37th company to join the STHQ Collective.
“Their innovative approach to leveraging data and AI for both anglers and sustainability efforts is a perfect example of the transformative potential of sports technology,” says Jeffrey Hintz, Executive Director of Sports Tech HQ. “We’re thrilled to welcome them to Indiana’s growing sports tech ecosystem.”
ABOUT FISHBUDDY
Fishbuddy is a revolutionary fishing app that helps recreational fishers discover the best locations and analyze their catches using cutting-edge technology like AI, AR, advanced algorithms, and satellite data. Beyond recreational fishing, Fishbuddy delivers tools for sustainable fishing practices, including compliance technology used by the Norwegian Coast Guard. With over 850,000 downloads and a growing footprint, Fishbuddy is on a mission to enable sustainable fishing worldwide while preserving marine biodiversity.
ABOUT SPORTS TECH HQ
Sports Tech HQ is a nonprofit organization fueling Indiana’s transformation into a global hub for sports technology. Home to a world-class sports infrastructure, Indiana provides the foundation for entrepreneurs to advance innovations that elevate the game for fans, athletes, and teams. Sports Tech HQ attracts companies from around the world to join its collective, positioning them at the forefront of an industry projected to reach $100 billion by 2030. Discover how these companies are driving the future of sports through Indiana’s robust ecosystem of partners at sthq.org.
STHQ Staff
Jan 29 2025
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Collective News