Vertikal X Partners with Sports Tech HQ to Open US Headquarters in Indiana

Vertikal X, a sports and fitness platform designed to help endurance athletes advance their careers, has announced its expansion to Indiana. The company has partnered with Sports Tech HQ, an organization dedicated to fostering the growth of sports technology companies in Indiana.

Vertikal X Inc. specializes in connecting endurance athletes with brands for sponsorship opportunities. With their proprietary “VTX Score”, an algorithm uses artificial intelligence and machine learning to evaluate athletes’ performance and social media presence, connecting them with brands seeking athletes for sponsorship. By expanding to open its US headquarters to Indiana, Vertikal X aims to tap into the state’s vibrant sports culture and collaborate with local organizations to develop its platform further.

“As an endurance athlete myself, the passion and dedication required in sports have been integral to the creation of Vertikal X,” says José Carlos “Charlie” Sarmiento, Co-Founder and CEO of Vertikal X Inc. “Moving our headquarters to Indiana, a state known for its strong sports culture and innovation, aligns perfectly with our mission to empower athletes and elevate their careers. The opportunities within Indiana’s sports ecosystem are vast, and we are thrilled to be part of this dynamic community.”

As Vertikal X continues to expand its operations in  Indiana, the team will collaborate with Sports Tech HQ to identify research opportunities and build relationships within the local sports community.

“We are thrilled to welcome Vertikal X to Indiana,” says Jeff Hintz, Executive Director of Sports Tech HQ. “Their innovative approach to athlete sponsorship and commitment to leveraging technology to drive growth align perfectly with our vision  for Indiana as a leading hub for sports innovation.”

“Indiana’s rapidly growing sports tech scene, top-tier events, and national governing body hub offer ample opportunity for innovation,” said Daniel Castañeda, Co-Founder and CTO of Vertikal X Inc. “We are eager to leverage our software engineering and performance sports expertise to create groundbreaking solutions that will support athletes and provide brands with the tools they need to identify and engage with top talent.”

Vertikal X is preparing for its beta launch, including testing cycles throughout 2024. The company has already secured letters of intent from leading brands, including Gatorade (LATAM), Team Hino (LATAM), and the Asociación de Triatlón in Quetzaltenango, Guatemala.

ABOUT VERTIKAL X

Vertikal X is a digital marketplace that brings together athletes and brands to be seen and find sponsorships. Our proprietary “VTX Score” algorithm utilizes AI and ML technologies to analyze and rank athletes based on their athletic and social media performance data. This provides brands with a curated list of verified athletes for sponsorship consideration. By connecting athletes with brands, Vertikal X helps athletes advance their careers and achieve their goals.

ABOUT SPORTS TECH HQ

Sports Tech HQ is a nonprofit organization fueling Indiana’s transformation into a global hub for sports technology. Home to a world-class sports infrastructure, Indiana provides the foundation for entrepreneurs to advance innovations that elevate the game for fans, athletes, and teams. Sports Tech HQ attracts companies from around the world to join its collective, positioning them at the forefront of an industry projected to reach $100B by 2030. Discover how these companies are driving the future of sports through Indiana’s robust ecosystem of partners at sthq.org.