Rory Billing, founder of EatWatchPlay, describes the company’s app as the non-alcoholic beer of sports betting, providing a free-to-play platform that “removes the house” and ensures businesses and consumers alike can profit off a shared love of sports. The company is transforming customer loyalty programs, encouraging fans to get together (and get out into their community’s local businesses), and leveraging the growing markets of #sportsbetting and #fantasysports to do so.