The team at RootNote believes that every business is a content creator and every content creator is a business. Across industries – as the media landscape changes and the definition of influencer evolves – the need for comprehensive, actionable data is critical. From musicians and digital storytellers to sports teams, their mascots and a wide variety of brands, RootNote is filling a void and disrupting the industry.

Co-founder and CEO Jason Burchard joins the podcast to discuss the product, his journey as an entrepreneur and the future of data analytics.

Check out the full conversation below, or give it a listen on Apple Podcasts or Spotify.


Sports Tech HQ is a non-profit organization based in Indiana, dedicated to cultivating, growing, and accelerating the sports tech ecosystem. By investing in innovation and fostering a community collaboration, Sports Tech HQ supports companies through every stage of development, from the first pitch to the final exit.