Sports Tech HQ Innovation Showcase: 2025 Big Ten Championship

We’re excited to announce our next Sports Tech HQ Innovation Showcase, taking place during BIG 10 Championship Weekend in Indianapolis.

Join us on Friday, December 5th, for a lunch-time event exploring how innovation in technology is reshaping Name, Image & Likeness (NIL) and revenue sharing in college athletics. This invite-only gathering will bring together leaders from across sports, technology, and education for an inside look at the tools and trends driving a new era of opportunity for athletes, teams, and institutions alike.

  • Date: Friday, December 5
  • Time: 11:30 am – 1:30 pm ET
  • Location: Elements Financial Club at Victory Field, 501 W Maryland St, Indianapolis, IN 46225

This showcase will highlight emerging tools from companies in the Sports Tech HQ collective whose products are shaping the next era of NIL. Founders and executives from these organizations will join us to share insights, demonstrate their technologies, and discuss how innovation is accelerating opportunities for athletes and partners.

Featured Technologies & Speakers

01

Stephen Harper, Deputy Director of Athletics and Chief Operating Officer, Indiana University Athletics

On the eve of the B1G Ten Football Championship, Stephen will offer a high-level look at how NIL and revenue sharing are reshaping college athletics across one of the nation’s most influential conferences. He’ll outline how the emerging revenue-share model, the NIL clearinghouse, and the evolving role of collectives are impacting roster strategy, fundraising priorities, and athlete mobility. Stephen’s perspective will ground the room in the practical realities athletic departments are navigating and set the stage for the technology solutions that follow.

02

Eric Scatamacchia, NIL Business Operations, NBC Sports

NBC Sports Athlete Direct is a trusted NIL marketplace that connects student-athletes and advertisers through a streamlined, fully managed platform. Powered by NBC Sports’ national reach, it gives brands access to thousands of athletes while helping athletic departments run compliant, turnkey campaigns with ease. Athlete Direct handles sourcing, onboarding, communication, compliance, creative production, campaign management, and payment—making NIL partnerships simple and scalable. In a rapidly shifting NIL and revenue-sharing environment, it delivers the infrastructure ADs need to unlock new, sustainable revenue opportunities.

03

Jay Townsend, Co-Founder & CEO, Motion

Created by IU alums and supported by investor Mark Cuban, Motion is an all-in-one operations platform that helps college athletic departments streamline scheduling, messaging, compliance, and financial workflows. The result: student-athletes, coaches, and staff can stay focused on performance while departments operate with greater clarity and efficiency.

04

Brian Davidson, Chief Growth Officer, NIL Gameplan

Focused on helping student-athletes and families make sense of a fast-changing landscape, NIL Gameplan offers guidance from coaches, agents, and seasoned experts. The platform then equips athletes with step-by-step tools to build and sustain long-term opportunity.

05

Brian Spilbeler, Head of Sales, Tracking Football

Tracking Football leverages one of the largest verified athletic data sets in the country—trusted by over 90% of Power Four programs, every FBS conference, a dozen NFL teams, major agencies, and national media. Built on years of performance analytics, their platform now gives athletic departments the business intelligence they need in the NIL and revenue-sharing era, including data-driven roster management, athlete valuation models, and department-level insights that clarify both competitive and financial impact across the roster.

06

Rhys Ryan, Co-Founder & CEO, Ekkobar

MIRA is Ekkobar’s AI-powered, fully searchable social media intelligence platform that gives teams, agencies, and athletic departments instant visibility into an athlete’s online presence. By turning millions of social conversations into clear, actionable insights, MIRA helps partners evaluate fit, unlock stronger sponsorship opportunities, and drive smarter NIL decision-making.

WHAT IS AN INNOVATION SHOWCASE?

Take a look back at our Sports Tech HQ Innovation Showcase at the U.S. Olympic Team Swimming Trials, where athletes, investors, executives, and founders gathered in Indianapolis to explore the emerging world of “SwimTech.” We have since hosted curated showcases across a range of major sporting events, including WNBA All-Star Weekend, LIV Golf Indianapolis, and the NFL Combine, each highlighting technologies that are reshaping the experience for fans, athletes, and teams.

ABOUT SPORTS TECH HQ

Sports Tech HQ is a nonprofit organization fueling Indiana’s transformation into a global hub for sports technology. Home to a world-class sports infrastructure, Indiana provides the foundation for entrepreneurs to advance innovations that elevate the game for fans, athletes, and teams. Sports Tech HQ attracts companies from around the world to join its collective, positioning them at the forefront of an industry projected to reach $100 billion by 2030. Discover how these companies are driving the future of sports through Indiana’s robust ecosystem of partners at sthq.org.

Posted by

STHQ Staff

Date

Oct 22 2020

Posted in
  • Staff News

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